Long story short: Kim and I are moving to Portland, ME. Kim’s been there for the last year and got another job so that she’ll be there much longer, and I’d been sharing time between Cambridge, MA, Salem, NH, and Portland, ME since August 2009. As of June 2010, I got a job in ME and my first official day of living in Portland full-time will be 7/19/2010. The act of finally settling in Maine has been bumpy and uncertain — the biggest issue being the sale of our home in Salem, NH. As of this posting, the house is still on the market but has not been sold.
This blog entry pretty much chronicles a FSBO home sale vs. a REALTOR home sale.
Kim and I determined that we were going to put the house on the market in the spring of 2010. We did our own market analysis through the copious amount of websites that are dedicated to real estate and trends, and determined, to our chagrin, that our house (like probably everybody else’s in Southern New England) had shed a ton of its value. Luckily for us, we had a lot of equity in the property, so we weren’t forced to take a loss on the house, but our ability to benefit financially from our equity in the house was greatly diminished. This lead us to ask ourselves if paying another $20K to a REALTOR to sell the house would be a necessary evil since, all told, we’d have already not recognized tens of thousands of dollars due to the lousy housing market. Tacking on another $20K for a REALTOR’s commission was something that I was hoping not to have to do.
As it turns out, I knew someone who had sold two properties through FSBO. FSBO, if you’re unfamiliar, is a flat-rate listing service that gets your home into the MLS with all the other homes that have been made available by a REALTOR. Without the MLS, it’s probable that you will not have the exposure of your home to a larger number of buyers. In the end, the FSBO process is intended to be transparent to REALTORs and buyers alike since your property is listed in the MLS and the buyer’s REALTOR would “share” an X% commission with you. Unfortunately, our experience with FSBO suggests that the process is hardly transparent given our results.
This is not to suggest that we believe there is a conspiracy by REALTORs against people who sell their homes FSBO. This is to suggest that FSBO loses its transparency when you have to sell. For example, if a buyer comes to your home and likes the property but isn’t ready to sign on the dotted line, you will need to deal with the buyer’s broker (REALTOR). In this sense, the transparency of our FSBO disappeared because we had to enter a negotiation with the buyer’s broker to see what it would take for the buyer to move forward with the purchase of our home. If we’d had a REALTOR, the negotiation would’ve been conducted between our broker and the buyer’s broker.
With FSBO, you are assigned to a licensed REALTOR who is responsible for maintaining your listing in the MLS (and any changes you make to it) and is also available to answer any questions you may have. Your FSBO REALTOR will also sell you add-ons like a listing service that will schedule showings for your house. The REALTOR that is assigned to you has zero responsibility to sell your house or to act as your seller’s agent. In fact, if you want to have your listing agent act as your seller’s agent, they will charge you X% to do the job. This defeats the purpose of FSBO, of course, so we did not entertain this.
Since our house was on the market under FSBO during the last months of the $8000 tax credit for first-time home buyers, we were hoping to ride the coattails of the activity that was taking place in the housing market. Unfortunately, we had but two showings and one showing during an open house of the property during a 6-week period while listed FSBO. When a house two blocks away sold in May 2010 and we’d received none of the “action” by way of the same people coming for a showing of our house — that was technically “competing” in the same market for the house that sold –we realized that it was time to give up the FSBO track and go with a conventional REALTOR.
Kim and I decided to interview a handful of REALTORs/firms because I had bad experiences with REALTORs in the past and we decided that since (I) had screwed the pooch with listing the house FSBO in the first place, we needed to hire someone who would sell the house. We wanted to hire a salesperson, not somebody who just farted around with the listing and received a commission once the house sold; hiring a salesperson in this lousy market, we felt, was the only way that the house would sell. Certainly, most houses will sell themselves in the sense that a buyer will extend an offer — REALTOR or not. I’ve never felt that a REALTOR’s job was to polish a turd. I’ve always felt that while a REALTOR was there to portray the property in its best light, the most important role of a REALTOR was to make a sale through entering a negotiation with a buyer or a buyer’s broker. Sometimes this involves suggesting that the seller changes or fixes something in the house. Sometimes this involves sweetening the deal for the buyer. Sometimes it’s more complicated.
One of the major drawbacks of selling with a REALTOR is the contract that you sign when you “hire” a REALTOR. Basically, if we “fired” our REALTOR we’d be assigned another REALTOR from the same firm. If we “fired” the firm they could put a lien against the property where we’d owe them X% commission upon sale of the home — whether they were actually involved in the sale of our home or not. Sure, you could try to litigate it out or attempt to negotiate with the firm, but at some point you’d just be throwing more money away. Selling with a REALTOR is a necessary evil, given what we’d experienced with FSBO, but is also a practice that is totally unfair to the seller. On the flip side, buying a home is easy.
We interviewed three REALTORs. The first didn’t please us at all so we didn’t hire him. The second we liked because he came prepared with a full market analysis and had already mocked up a brochure and listing for our house. The third we liked, so it was a toss up between the second and third. We hired the second REALTOR because of his experience (and not coincidentally he was the broker who sold the house two blocks away and another one block away).
We got off to a running start with our REALTOR. He staged the house for selling (lots of stuff moved around, made rooms look bigger, insisted that we hire a landscaper who did the work following his spec, etc), got the listing going, and scheduled the first open house. Unlike the open houses we’d held under FSBO, people actually came to his open house. We didn’t have any showings at this point but he assured us up and down that things would pick up.
By late May or early June 2010, things really picked up. We had a lot of activity at the open houses and we also had a lot of showings. It appeared that we were going to sell the house — until a buyer changed their mind at the last moment.
We decided to be aggressive and dropped the price by $20K in early June 2010, a move our REALTOR swore would “move the property in a hurry”. This is the only price reduction we’ll be doing, by the way.
Shortly after that, our REALTOR basically stopping calling us. We knew he’d had a number of people in the pipeline who were, according to him, all of varying degrees of interest in the house, but he never really gave us any status about where they were, what kinds of conversations he was having, if they were still interested in the house, etc.
We had several more showings in June 2010 but we continued to get no feedback from our REALTOR. Clearly, we didn’t have any second showings from these showings. But we also had no feedback as to why we never received any offers from these showings either. I knew this was not right since I’d sold a house in 2002, tried to sell this house before in 2005, and have been through the process of buying two homes. In my experience, regular communication with your REALTOR was par for the course, in particular if there was an issue with the property (that you were selling) that needed to be addressed. The fact that we were receiving no feedback was troubling. Actually, I understated. We were furious all the way around. How could we screw the pooch twice during the course of selling the house? First, we did FSBO which was a fiasco. Now, we hired a REALTOR who seemed to be having problems with follow through?! Damn.
As it turns out, our REALTOR had a series of family issues that lead to the lack of communication. Unfortunately, while we could sympathize, we also felt that we had lost a lot of precious time — almost a month — where all of the house showings seemed to go by the wayside. Of course, you can’t just tell somebody who’s experienced a family tragedy that they’re doing a lousy job, that is, unless you’re George Costanza.
After addressing our unhappiness with the REALTOR we realized that we were not clear enough. We think he took our addressing of the situation as us asking him if he’s “bought in” to selling our home. We intended to convey that we were unhappy with his services.
Suffice it to say, I’ve become pretty disillusioned with the process of selling this house. At times, I’ve asked myself what I was thinking when I bought this “leper house” back in 2002! At others, I’ve wondered if the REALTOR is actually fine but the market isn’t making the sale a reality right now. And at even others, I’ve wondered if we’ve missed the window to sell the house this season. Only time will tell.
Being in Maine, away from the mess, starting a new job, and spending time with my wife, I assume, will bring clarity to the whole situation to the extent that I can stop living it all the time. And if things don’t improve and our contract with the current firm is “up”, we’ll just have to hire another REALTOR as I continue to have my doubts that our current guy can pull it off.